Privacy Policy

Last updated: July 9, 2026

This Privacy Policy describes how LocalRank Ottawa (LocalRank Ottawa Inc.) collects, uses, and protects your personal information. We are committed to safeguarding your privacy and ensuring transparency in how we handle your data. We provide local search visibility solutions for brick-and-mortar retail businesses in Ottawa, and we take the protection of your information seriously.

Who We Are

We are a digital marketing services company specializing in local map pack optimization and neighbourhood search visibility for retail shops across Ottawa. As the data controller, we are responsible for managing and protecting any personal information you provide to us through our website, contact forms, or service inquiries. We operate in compliance with applicable privacy laws and regulations.

Information We Collect

We collect personal information that you voluntarily provide, including your name, email address, phone number, business details, and location information when you contact us or request our services. We also collect information about how you interact with our website, including pages visited, time spent, and device information through cookies and similar tracking technologies. Additionally, we gather analytics data to understand user behaviour and improve our website performance.

Legal Basis for Processing

We process your personal information on the following legal bases: your explicit consent when you submit forms or opt-in to communications; our legitimate interest in providing and improving our services; and compliance with legal obligations where applicable. When you contact us for service inquiries, we rely on legitimate interest to respond and provide information about our offerings. For marketing communications, we process data based on your prior consent.

How We Use Your Information

We use your information to respond to service inquiries, provide quotes, and deliver our marketing and optimization services. Your data helps us personalize your experience, improve our website and services, and conduct analytics to understand how our offerings meet customer needs. We may also use your information to send service updates, newsletters, and promotional content, provided you have opted in to receive such communications. We never sell or share your personal information with third parties for marketing purposes.

Data Retention

We maintain specific retention periods for different types of data. Contact form submissions and service inquiry messages are retained for up to 24 months following your last interaction with us. Analytics and cookie data are retained for up to 14 months. Server access logs are retained for up to 12 months for security purposes. Once these retention periods expire, we securely delete your information unless we are required by law to retain it longer. If you request deletion of your account or data, we will remove it promptly, except where legal obligations require retention.

Your Rights

You have the right to access your personal information and receive a copy of the data we hold about you. You can request correction of inaccurate or incomplete information. You have the right to request deletion of your data, subject to legal obligations. You may withdraw consent for marketing communications at any time, and we will cease sending promotional materials. You also have the right to object to certain processing activities and to request restriction of processing. To exercise these rights, please contact us using the information provided below.

Cookies and Tracking Technologies

Our website uses cookies to enhance your browsing experience, maintain session information, and gather analytics data. These include essential cookies required for website functionality and analytical cookies that help us understand user behaviour. We use cookies to remember your preferences and improve our services. You can control cookie settings through your browser preferences, though disabling certain cookies may affect website functionality. We do not use cookies for targeted advertising without your explicit consent. For detailed information about cookie usage, please refer to our Cookie Policy.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our website uses secure protocols and encryption where applicable. Access to personal data is restricted to authorized personnel who require it to perform their duties. Despite our security measures, no method of transmission over the internet is completely secure. We encourage you to use strong passwords and protect your account information.

Third-Party Links

Our website may contain links to external websites and services. We are not responsible for the privacy practices of third-party websites. We recommend reviewing the privacy policies of any external sites before providing your information. Links to third-party services are provided for convenience only and do not imply endorsement. We encourage you to read privacy policies of any linked websites carefully.

Supervisory Authority

You have the right to lodge a complaint with the appropriate data protection authority if you believe we have violated your privacy rights. In Canada, you can contact the Office of the Privacy Commissioner of Canada (OPC), which oversees compliance with federal privacy legislation. You may file a complaint directly with the OPC if you have concerns about how we handle your personal information. We encourage you to contact us first so we can address your concerns directly.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes by posting the updated policy on our website with a new "last updated" date. Your continued use of our website following such changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this policy periodically to stay informed about how we protect your information.